Liberty Media: A New Media Monopoly in the making?

With a potential stake in 7 Billion Dollar and Multi-Billion music companies, Liberty Media has eyes on becoming the most powerful Music Company in the World. It is looking to make new acquisitions that will undoubtedly give it that title. Liberty Media’s current portfolio already includes stakes in 3 Billion-dollar music companies.


Firstly, a 71 percent stake in satellite radio giant SiriusXM, which is also officially set to aquire the streaming-music platform Pandora, at a whopping $3.5 Billion. Sirius has 34 Million subscribers and Pandora has 69 Million active listeners, taking their combined reach of US-Based audience to more than 100 Million people every month. Once officially together, these 2 will form ‘the world’s largest audio entertainment company’.


Then, Liberty owns a 34 percent stake in Live Nation, the World’s biggest convert promoter and venue owner, and also the parent of the world’s largest ticketing company, Ticketmaster. Lastly, Liberty owns a small stake in Indian Music streaming service, JioSaavn. Saavn, the Indian Spotify rival, recently merged with JioMusic, to form JioSaavn, valued at over $1 Billion.


Currently, Chief Executive of Liberty Media, Greg Maffei,is looking to aquire iHeart Radio, which has a gargantuan influence on Americans, reaching 9 out of 10 people every month. Liberty already owns $660 Million of iHeart debt, and is likely to end up with 5 percent stake in the company.


Now, it doesn’t end here. Liberty is in talks to own upto 50 percent stake in Universal Music Group. Yes, Universal Group, which, valued at $33 Billion, is the biggest recorded-music company in the world, and home to the likes of Drake, Taylor Swift, Post Malone, Kendrick Lamar, Lady Gaga and Ariana Grande.

Finally, it is holding discussions to buy its way into CAA. CAA is a superstar talent agency, which finds opportunities, and helps artists maximize their deals and represents the likes of Ed Sheeran and Kanye West.


So much influence, however, may attract unwanted attention from the government and anti-monopoly regulators. But Liberty is sensible enough, restricting itself to minority stakes in these companies. Liberty Media is on the track to become a vertically integrated platform, covering most of music’s modern value chain – recording, publishing, broadcast, streaming, ticketing, merchandise, touring and brand partnerships- all under one roof.


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